The HR Agility Toolkit

By Alex Mercer & Michael Hennessy In the cacophony of the market square, where every merchant claims to sell the finest spices, only a few have customers at their stalls before dawn. Why? They've built something more than a business. They’ve built a brand. And for startups, the journey to becoming one of those few begins on day one. The First Brick in Your Brand's Foundation A brand isn’t just a name or a logo; it’s the story that people tell themselves about your product. It’s the gut feeling they get when they hear your name. It’s what they expect from you, whether they're consciously aware of it or not. And the first brick of that foundation is authenticity. What's your story? What's the change you're busy making? From the outset, your brand must emerge as a clear narrative that resonates with your audience, a narrative that is more about them than it is about you. If your startup is the hero of its own story, you’ve missed the mark. Make your customer th...